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- PRESS, Page 60Paying The Piper
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- Israel's funding of favorable news is a p.r. fiasco
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- Israeli spin controllers have their hands full. The
- government has suffered from a particularly bad public image
- over the years, thanks to such misadventures as the 1982
- invasion of Lebanon, the settlement of Israelis in occupied
- territories, stonewalling on the Middle East peace process and
- the ironfisted, often brutal, handling of the intifadeh. No
- wonder the Foreign Ministry launched a public relations campaign
- about a decade ago intended to package for international
- consumption upbeat stories on such subjects as Israeli science
- and medicine. Last week it was revealed that the country's
- legitimate public relations effort has been paralleled by a
- covert one: the New York Times reported that for years the
- Foreign Ministry has secretly paid free-lance radio reporters
- to do progovernment stories that were then marketed as
- objective news.
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- The government denies paying any journalists. But a former
- Foreign Ministry employee told TIME that top ministry
- information officials held weekly meetings with radio
- free-lancers. "The officials would decide what stories should
- be done that week," says the ex-employee, "and the reporters
- would then go out and do them. They concentrated on the good
- news from Israel. It was 100% clear that the radio programs
- were funded by the ministry."
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- Technically, the government may be right in saying it did
- not pay the reporters. Instead, it hired Jerusalem radio-studio
- owner Avi Yaffe, and Yaffe in turn hired the journalists. "The
- professional journalists work for me," insists Yaffe. "They get
- orders from no one. They work according to their professional
- consciences."
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- Those consciences, however, are apparently less than clear.
- The Times said that 12 reporters were involved in the project.
- But none have come forward, their names have not been revealed,
- and their colleagues are reluctant to talk to reporters about
- the situation. Said one journalist at state-run Israel Radio,
- where some of the 12 reportedly work: "I wasn't involved. I
- don't know anyone who was. That's all I will tell you." In the
- wake of last week's revelations, a clearly embarrassed Foreign
- Ministry said it was suspending its relationship with the Avi
- Yaffe Studio -- but it claimed the suspension came as the
- result of a "standard review," not because of the newspaper
- reports.
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- So far, the incident has not caused much of a stir in
- Israel. Editorial writers and politicians have avoided the
- subject. One reason is that Israelis are far less sensitive
- than many Westerners to charges of conflict of interest in news
- reporting. Another may be that the actions of the free-lancers,
- some of whom are presumably Israeli citizens, may be seen as
- the deeds of patriots rather than propagandists.
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- But foreign journalists are worried that Palestinian Arabs,
- who have long suspected that some reporters were in the pay of
- the Israelis, will now mistrust all news people. In response,
- the Foreign Press Association in Israel issued a public
- statement last week noting that it was "deeply concerned" by
- the disclosures, and saying that "journalists who are paid by
- the Israeli government, directly or indirectly, are
- discrediting the entire press corps . . . [B]y accepting
- payments from the Israeli government [they] are taking sides
- in a story they are covering . . ." The whole episode is sure
- to make it harder for honest reporters to chronicle the
- continuing Israeli-Palestinian conflict.
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- By Michael D. Lemonick. Reported by Robert Slater/Jerusalem.
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